[ Posted By: Launchpad on 12/8/2009 11:29:07 AM ]
You know every once in awhile you just get really irritated by something. Lately, for me its been those horrendous commercials with Toby Keith prancing around and making absolutely sure that I am aware he is a Ford truck man. Yeah Toby, thanks for the heads up. If I have to listen to that man tell me his thoughts on Dearborn's pickup trucks in musical format one more time....I don't care what he drives! Or, for that matter, what any other rich and famous person does, at least not when I'm considering what vehicle I want to own. Don't get me wrong, if Toby wants to make some money endorsing an American made truck, then that's biscuits and gravy to me. More power to him. I can't say I wouldn't do the same if I were him.
But I think car companies would have more success marketing thier carriages with the tried and true features and benefits approach. You know, the old educate and inform routine. Tell us what's great about the car or truck, why is your product gonna make me happy as a consumer, sell me on it. Market the car with great pictures that are appealing, report the facts honestly. After all, honesty is something we Americans do without entirely too much as a free nation. Make me wanna buy that vehicle because its a well built, attractive, functional machine that I would be happy to own. If its even possible for the big three to do this anymore.
I guess what I'm trying to get at is to stop using big name actors, athletes, and musicians to tell me what I want. I, and I feel the rest of us, know what we want. We're just waiting on you to sell us on it.